Adam Kennedy

Adam Kennedy is a sports journalist and social media specialist with an interest in European football, specialising in the Scottish game, that also keeps an eye on proceedings down south.

Adam began writing for statistics website WhoScored.com in 2019, creating prediction pieces covering suspected lineups and providing potential outcomes with accompanying scorelines for each and every Scottish Premiership match. 

Having developed a passion for radio, previously providing statistics for BFBS Radio’s Saturday Sport Goal Predictor, he’s appeared on Forth 1, Clyde 1 Superscoreboard and BBC Radio 5 Live.

He presented a weekly show on UWS Radio “Up There For Thinkin’” with football, darts and other sports at the epicentre of conversation. 

Whilst studying at the University of the West of Scotland, he volunteered at Scottish Lowland League side East Kilbride Football Club as a Matchday Media Assistant during the 2022/23 campaign.

Providing supporters with social media updates on the club’s Twitter feed on matchdays, he has interviewed numerous players and managers both before and after EK matches. 

As a result of his coursework which included news packages at Beechwood Park and K-Park in the academic year of 2022/23 – the season which he volunteered at the Kilby – Kennedy was rewarded with the ‘Rising Star’ award at UWS.

Having been awarded the 2022/23 Court Medal for coursework carried out at EKFC, alongside work on UWS Radio and at WhoScored.com, Adam followed coaching and playing personnel to St Cadocs Youth Club – in the West of Scotland Premier Division.

During the 2023/24 and 2024/25 seasons, he lead their social media output on matchdays across all platforms including managerial interviews and live updates.

In his final year at the University of the West of Scotland, Kennedy began volunteering at Ayr United FC by conducting pre-match press conferences and interviewed the likes of Lee Bullen and Scott Brown alongside various players.

To accompany his passion for British and European football, he previously wrote about Major League Soccer side Philadelphia Union for Last Word on Soccer. 

Founder and co-host of Perth to Paisley, he has appeared on a variety of different podcasts and video channels such as Talk Scottish Football, Celtic AM, SM Media and Open Goal. 

Other appearances include featuring on Sportscene, Football Scotland and Sky Sports Scotland, having also featured in The Herald, The Daily Record, The Rangers Review and worked with Heart of Midlothian’s FC official charity – Big Hearts.